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Por: Julio Pern\u00fas<\/p>\n
El periodismo ha cambiado de forma irreversible. El p\u00fablico reduce la informaci\u00f3n de inter\u00e9s al titular y debate en torno a \u00e9l su parecer. V\u00e9ase que esta semana los principales medios del pa\u00eds pon\u00edan en los muros de sus redes sociales que el Papa Francisco aprobaba las uniones entre personas del mismo sexo. Me tom\u00e9 el trabajo de leer los comentarios en algunos de los usuarios y era evidente que el 85% de esos \u201copin\u00f3logos\u201d de Instagram no hab\u00edan le\u00eddo el documento que aparec\u00eda en el titular llamativo del arte de la publicaci\u00f3n.<\/p>\n
Como soy testarudo hice algo sencillo, busqu\u00e9 a 10 personas cercanas que hab\u00edan opinado sobre el asunto y, de forma silenciosa, les pregunt\u00e9: \u201c\u00bfno les resultar\u00e1 mejor escribir en el feed del peri\u00f3dico luego de leerse el documento emitido por el Vaticano?\u201d. Nueve de los encuestados me dijeron, \u201c na, yo no estoy para consumir ese panfleto emitido del Papa\u201d. Lo curioso es que la declaraci\u00f3n Fiducia supplicans sobre el sentido pastoral de las bendiciones, emitido por el Dicasterio para la Doctrina de la Fe, solo est\u00e1 compuesto de una p\u00e1gina.<\/p>\n
En la Universidad de La Habana aprend\u00ed que la marca es una construcci\u00f3n social de la que el cliente desea ser parte. Ahora est\u00e1 sucediendo igual con las informaciones, pues las personas desean armar, a partir del propio t\u00edtulo, su relato que no necesariamente deba ser el real; algunos llamamos a este fen\u00f3meno: posverdad. Los medios hambrientos de likes sueltan el titular a Instagram, Facebook, Youtube, X, Tik Tock y dejan que el usuario muerda ese hueso y lo mastique a su gusto poni\u00e9ndole todo el condimento necesario a la informaci\u00f3n con sus comentarios.<\/p>\n
Mi gran temor es que esta m\u00e1quina infernal de producir pobreza mental llamada redes sociales, mate la capacidad de criticidad del pueblo y seamos una masa cada vez m\u00e1s est\u00e9ril, con una calidad de pensamiento cada d\u00eda menor en todo sentido, reducidos a discursos de odio. Le llamo calidad de pensamiento a la capacidad humana de amor, encuentro, fraternidad, solidaridad, esperanza, fe y crecimiento comunitario.<\/p>\n
Los titulares estridentes son la nueva piedra grial de la cultura comunicativa en esta \u00e9poca donde a\u00fan me pregunto a qu\u00e9 llamamos \u201ccontenido\u201d, pues, se va viral un tipo que sale en Tick Tock orin\u00e1ndose los pies y diciendo que eso da suerte. No en vano varios cerebros importantes de los entornos que conozco utilizan las redes sociales para lo m\u00ednimo. Presiento que ese ser\u00e1 un lujo del que disfrutar\u00e1n en el futuro las clases m\u00e1s acomodadas, al resto, nos queda nadar en esas aguas si deseamos sobrevivir.<\/p>\n
– Publicidad – <\/span><\/p>\n<\/div>\n[ad_2]
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